Michael Maines Carpentry
TESTIMONIAL

When I decided I needed a web site for my woodworking and design business I considered trying to build my own. Fortunately a friend suggested I talk to Jesse Morano.

He pulled my ideas apart and reassembled them into a clean, crisp site that reflects the kind of designs I build. His expertise was invaluable. He cleverly set up the site to grow as my business grows, without becoming cluttered or difficult to navigate. The logo he designed for me is perfect, simple yet evocative. He masterfully retouched photos to get maximum impact with a quick load time, successfully conveying even notoriously difficult wood grain. Jesse also edited my text to grab attention and stimulate the imagination. I can't imagine what my web site would have been like without his help.

In addition to their technical expertise, Jesse is a fun, interesting guy and easy to work with. His pleasant personality belies his brilliance as a web designer. If you are looking for a talented web professional, Jesse is the man for you.

-- Michael Maines, Master Carpenter

Weston Jesuit School of Theology
TESTIMONIAL

Jesse Morano did a fantastic job with our web site. He took extra time to help us define our target audience and our goals for the site.

Because we are an international school, our audience is quite varied and dispersed throughout the world. Jesse came up with a very simple and user friendly information architecture and design that are very easy to use, even cross-culturally. Best of all, he was able to work within our budget. Since we wanted to maintain the site internally, Jesse created a design and html structure that are very easy for us to maintain and update. Jesse's artistic direction with our large collection of photos and images resulted in unique views of our campus without increasing the site's download time. We are thrilled about the new site, which will be an integral part of our marketing strategy. Finally, we continue to work with Jesse on a consulting basis.

I highly recommend Jesse's services to anyone who wants a site that is gorgeous, carefully planned, well organized, and delivers positive results on your investment.

-- Karen McLennan        
Director of Admissions

InvestTech Systems, Inc.
TESTIMONIAL

We wanted to upgrade my presence on the web and our positioning. our internally generated site was adequate but it was clear that we needed to enhance its appearance and navigation. Being a small firm we were not looking for a high-end technology site, no bells and whistles, just a high-end visual design that would be very simple and direct, easy to navigate while still being very professional and engaging. Jesse was just what we were looking for. His designs were impressive, as was his implementation speed. He provided a great value to my company while keeping costs very reasonable.

-- Bob Leaper, Managing Director
InvestTech Systems, Inc.

Senior User Interface / Web Designer

with 15 years’ expertise leading iPhone, mobile, UX, web design and branding projects from concept to implementation for high-end clients, enhancing their market presence, usability and increasing revenue.

Design Skills:		Development Skills:
Mobile / Web / Interaction design UI, UE, IA, + Digital photography Designed over 97 web sites Designed over 15 web applications + 3 touch-enabled phone UIs		Prototype design / production CSS, Java Script, HTML, DHTML, SEO Built over 58 web sites Built over 10 web app prototypes Consulted on over 49 other web projects

Software:
Photoshop Fireworks Flash Illustrator Dreamweaver		Acrobat Axure Contribute MS Office

Download printer-friendly version

Highlights of Accomplishments

• UX: Researched, Designed, Prototyped, User Tested service-center app resulting in 75% reduction in page loads, massive cost savings and adulations from customers like WALMART and BEST BUY (ATG / Oracle)
• Scale: Designing / prototyping a web application that is set to launch internationally with a projected base of over 10,000,000 users. (JCM Designs / Nokia)
• Innovation: Won $2.6M client by creating information architecture, web site design and fully interactive demo. Combined best features of competitors and related viral marketing web sites. (JCM Designs)
• Prototyping: Optimized imagery and developed prototype sites for numerous Volkswagen campaigns, including “Round for a Reason,” “Passat,” “VW Concept Cars,” “New Beetle Convertible,” and “Radio VW.” (JCM Designs / Arnold Worldwide)

Design Skills:	Mobile / Web / Interaction design UI, UE, IA, + Digital photography Designed over 100 web sites Designed over 20 web applications plus 8 mobile apps
Development Skills:	Prototype design / production CSS, Java Script, HTML, DHTML, SEO

Employment Summary

Sr. UX Design Lead
Alere Accountable Care Solutions Boston, MA 2012 – Present

Ideate, research, wireframe and design electronic medical records iPad app for hospitals, doctors, and clinical staff.

• Distilled incredibly complex clinical use cases, requirements and industry trends.
• Designed industry leading UX and UI for medical records and office visit work flows by conducting user tests and competitive analysis.
• Evangelized UX principles internally within the company and built consensus for innovative features.
• Presented my research and design direction at the HealthCare 2.0 summit.
• Tripled the size of the design team and mentored junior staff.

Sr. UX Design Lead
Oracle / ATG Boston, MA 2010 – 2012

User Experience Design, Customer Research, Effort Mapping, Prototyping, Mobile Design for customers like Best Buy, AT&T, CVS, DSW, JJILL, Macy's, Office Max, Dell, Expedia Travel, Louis Vuitton, Talbots, Pottery Barn, Neumann Marcus and many others.

KEY PROJECT: Ecommerce Mobile Apps (iPhone, iPad)

• Lead UX vision / wireframing / design / prototyping / testing of mobile ecommerce applications.
• Lead visual and functional QA reviews and feedback sessions.
• Write, record and produce demos introducing the vision, UX and build framework of the apps.
• Researched market trends, UX trends and mobile shopping patterns.
• Coordinated UX efforts with development teams in Cambridge, Belfast and Minsk. 

KEY PROJECT: Commerce Service Center

• Visited customer service centers to identify needs, concerns, use cases and opportunities for UX improvements.
• Lead UX vision, project scoping and effort mapping for new releases of the call center app.
• Dramatically improved usability for customer service application being used by Walmart, AT&T and many other companies with high-volume ecommerce portals and huge call centers.
• Reduced page loads and click rates by 75% per call. Scaled up to the mega call centers that equates to many millions of dollars in cost savings per year.

KEY PROJECT: Ecommerce Demo Store

• Wireframed, Designed and prototyped ecommerce websites to demonstrate ecommerce best practices for ATG’s clients as they implement the ATG back-end services. Clients using these reference sites include ADOBE, RESTORATION HARDWARE, DIRECTTV, BMW, BESTBUY, AT&T and many more.

Principal Art / Production Director
JCM Designs Designs Boston, MA 1998 – Present

Designed and created mobile, application and web projects. Seamlessly blending user interests and business objectives for companies like IKEA, NOKIA, MOLECULAR, FIDELITY INVESTMENTS, and VOLKSWAGEN.

KEY CLIENT: IKEA, iPhone UX / UI Consultant, Prototype Developer

• Designed and prototyped iPhone web app. for promotional marketing and loyalty campaigns.
• Researched and developed iPhone-centric javascripts, webkits and CSS. 

KEY CLIENT: Nokia, Creative & User Experience Designer

• Designed NOKIA’s first ever touch–screen interface for mobile enterprise email.
• Designed an email application set to launch internationally, assuring brand compliance with other design teams, coordinated efforts with international teams in Finland and China.
• Architected, prototyped, and designed complex web and mobile phone interfaces / applications used by millions of customers and employees around the world.
• Redesigned many set-up / administration applications, improving Nokia’s ease of use and customer service.
• Developed clickable prototypes for cell phone interfaces, marketing and social media applications.

KEY CLIENT: Zingdom Communications, Creative & User Experience Designer

• Created wireframes, workflows, design mock ups, and prototypes for social networking web applications.
• Worked directly with engineers, visual designers, product managers, external vendors and even the CEO to define the user experience and assure simplicity, clarity and value.
• Designed and built template-based corporate web site. Developed brand standards, application standards and collateral. Advised on brand creation, development and coordination with marketing firms and consultants. 

KEY CLIENT: Molecular, Full-time Creative Consultant

• Created designs and DHTML demos for 14 high-end clients, including L.L. Bean, Blue Cross / Blue Shield, Liberty Medical, Wilmington Trust, and Crutchfield.
• Art Directed Molecular’s Flash-based creative portfolio and managed Flash developer.
• Earned complete design approval from Liberty Medical in the first round. Developed information-rich site for visually impaired senior citizens. Worked directly with client to prioritize objectives and establish creative direction.

KEY CLIENT: Arnold Worldwide, Production Artist

• Designed mini-sites, enhanced and optimized imagery, streamlined CSS and consulted on Technology strategy for Volkswagen, Monster.com, Royal Caribbean, Guinness, and Truth.com.
• Redesigned Citizens Bank web site for increased scalability, precise rendering and smooth implementation across thousands of pages.

KEY CLIENT: White Levy Foundation, Senior Web Designer / DHTML / Flash Developer

• Designed “virtual archeological dig” concept, information architecture, user interface, and developed Flash magnification tool to give users a virtual archeological experience.
• Developed technology strategy for maximum scalability, dramatically reducing production costs. 2 SWF files govern all 2000+ archeological samples.

KEY CLIENT: Redwood Investment Systems, Senior Web Designer / Art Director

• Designed and built web site for global software development startup company.
• Designed completely new brand concept, including corporate logo and web site. Adapted new brand for use in software, print ads, television ads, and marketing collateral.
• Created corporate intranet. Utilized innovative content management solutions.
• Led staff training in web design, strategy and implementation.

KEY CLIENT: Fidelity Investments, Senior Web Designer

• Led web design for division of $11B investment company. Developed customized web site designs to market Fidelity services to Fortune 100 corporate clients.
• Designed, built and maintained intranet web sites for 17 Fidelity departments.
• Developed online brand standards and style guidelines for use across all business channels.
• Art directed photographers and outside design firms.

KEY CLIENT: Invent Media, Creative & Technical Consultant

• Designed storytelling tool for inner city schools providing an accessible collaborative workspace for at-risk kids.
• Designed and developed web sites for a Brockton Mayoral candidate and Mayor of Providence.
• Designed and developed web sites to support and MIT group exploring the role race plays in democracy.

Education and Training

Earlham College; Richmond, IN BA, 1994
Sea Education Association Sailing and Research Program 1993

Professional Affiliations

MITX Member, 2-time judge for the MITX Awards
AIGA Member
UPA Member
BIMA Member
AMA Boston Member

Contact Information

617-852-9002    ( cell )

781-581-0769    ( home office )

801-761-1592    ( e-fax )

jesse@jcmdesigns.com

87 Ocean St. , Lynn, MA 01902

Portfolio - Client List

iPhone / Mobile / Social Networking IKEA Nokia RaizLabs Zingdom Communication Automotive Safe Drive Systems Volkswagen - New Beetle - New Beetle Convertible - Concept Cars - Passat - Radio VW - 2003 Models updates Financial / Insurance Fidelity Investments Citizens Bank InvestTech Systems, Inc. Redwood Investments Legere Insurance Wilmington Trust John Hancock Supply Chain Alliance Software Manufacturers HigherGround Inc. Intel Microsoft Diderot Genalytics Heroix Oco Cemprus Retail Paiva / Finish Line TJMaxx Marshals Bob's Stores Crutchfield L.L.Bean Dressing Well Heartwood Furniture Hardware Manufacturers Express Pattern Universal Laser Systems Political Mayor of Brockton Mayor of Providence Town of Acton		Healthcare Humanna One CIGNA Pri-Med Liberty Medical BCBSMA Professional Services Arnold Molecular Order Motion Supply Chain Alliance Monster.com Michael Maines Carpentry Thrive Networks Rentokil UK Molecular Vista Print RH Donnelly Alliance Consulting MACP Write to the Top Capriole Data Agent T.A.C. Worldwide Travel and Leisure Royal Caribbean Southern Comfort Guinness FootJoy / DryJoys Porcinis YWCA Boston Education TRUTH.com Weton Jesuit School of Theology Digital Storytelling Museum of Fine Arts Boston Harvard Aids Institute Maverick MIT / CRCP Levy Speaking of Democracy Veterans of Hope Boston University - Judgment Curriculum Vital Difference (Speaking of Race)

Portfolio - FLASH

Order Motion White Levy Foundation		More coming soon... Nokia Redwood Investments Supply Chain Alliance Molecular Maverick TJMaxx Marshals Bob's Stores

Portfolio - Web

Showcase Volkswagen Royal Caribbean Zingdom Communications - Brand / Web site - Telephony Widget - Facebook App. Safe Drive Systems Order Motion Heroix Humana Pri-Med Supply Chain Alliance T.A.C. Hotel 140 / YWCA Boston Fidelity Investments Redwood Investments Citizens Bank Weston School of Theology		More coming soon... Paiva/Finishline Heartwood Furniture Maverick Wilmington Trust John Hancock CIGNA Liberty Medical Town of Acton Michael Maines Carpentry Rentokil UK RH Donnelly Capriole InvestTech Systems Digital Storytelling Harvard Aids Institute MIT / CRCP Veterans of Hope Speaking of Democracy/Race Vital Difference Crutchfield Diderot

Portfolio - Testimonials

Weston
Investtech Systems
Michael Maines Carpentry